The VO was self-written and voiced by a fellow co-worker in a VO class, Eileen Janesz. I wanted to portray what I took as the Nike Fuel Band's message: that you don't need to go to a gym to exercise. Even though you may have all these tasks to do in your day, i.e. walking the dog, grocery shopping, or a night on the town, any basic movement adds to your daily goal. Therefore, you're exercising without even knowing it. I based my designs off the digital display of the band and the apps that Nike uses to track your points. The graphics were created in Illustrator and Photoshop and the animations in After Effects. The intro silhouettes were based off of the Nike Sports menu on Nike's homepage and the forms were each of the members in my team filmed in the green screen room then 'filled' in After Effects. Each product had it's own intro scene and end pose.